Hi,
Before answering why SimpleTechnology blog, I would like to introduce myself.
I am Bhushan Nikhar. I have worked over 11 years in software engineering and have developed insight of businesses and their usage of technology. I have seen businesses making good as well as bad decisions in their technological roadmap and failing or excelling because of their technological initiatives.
I believe technology today is an enabler to business to serve business value and should not be looked as separate department of IT as been looked in many organizations. Businesses today, need to absorb technology in their operations to focus on efficiency in operating and providing value to customers over other competitors.
Gone are the days when technology was outsourced to external service provider. CTOs today need to address technology roadmap for organizations.
My blog SimpleTechnology is geared towards audience to help them make business decisions based on my understanding and insights I have developed over years of working with technology.